SENSATIONAL SPELLING

SENSASSONAWL SPELLIN'

Sensassonawl spellin is the deliberate spellin of a wurd in an incorrect
or non-standRd way for special FX.

Sensational spelling is the deliberate spelling of a word in an incorrect
or non-standard way for special effect.

MUSIC

MUSIK

Durin the 1960s, bands ofen included in their names misspelled wordz and/or homophones that played on double meanings of the names as spoken. Examples include the Beatles, an intentional misspelling of "Beetles", and Led Zeppelin, in which "led" may be read as either a misspelling of "[the metallic element] lead" or a description of the aircraft as being guided in a specific direction (cf. "dirigible"). The deliberate misspelling of words in album or song titles has its origins in early 1970s rock, such as Sly & The Family Stone's "Thank You (Falettinme Be Mice Elf Agin)" (1970), Genesis's "Wot Gorilla?", and The band Slade (e.g. "Coz I Luv You" [1971], "Mama Weer All Crazee Now" [1972]). In the 1980s it became common with funk artists such as Prince (e.g. "U Got The Look", "I Would Die 4 U"), and eventually came to be epitomized in the rap and hip-hop genres, with both song titles and artists' names (e.g. Ludacris, Phanatik, Timbaland, Xzibit, Gorillaz) using the form. Sensassonawl spelling was common amongst nu metal bands of the late 1990s and early 2000s (e.g. Korn, Linkin Park and Limp Bizkit). The term "nu metal" itself is a sensational spelling of "new metal", and sometimes even stylized as "nü-metal", with an additional metal umlaut. An influential hard-rock magazine of the 1970s-80s was Creem.
During the 1960s, bands often included in their names misspelled words and/or homophones that played on double meanings of the names as spoken. Examples include the Beatles, an intentional misspelling of "Beetles", and Led Zeppelin, in which "led" may be read as either a misspelling of "[the metallic element] lead" or a description of the aircraft as being guided in a specific direction (cf. "dirigible"). The deliberate misspelling of words in album or song titles has its origins in early 1970s rock, such as Sly & The Family Stone's "Thank You (Falettinme Be Mice Elf Agin)" (1970), Genesis's "Wot Gorilla?", and The band Slade (e.g. "Coz I Luv You" [1971], "Mama Weer All Crazee Now" [1972]). In the 1980s it became common with funk artists such as Prince (e.g. "U Got The Look", "I Would Die 4 U"), and eventually came to be epitomized in the rap and hip-hop genres, with both song titles and artists' names (e.g. Ludacris, Phanatik, Timbaland, Xzibit, Gorillaz) using the form. Sensational spelling was common amongst nu metal bands of the late 1990s and early 2000s (e.g. Korn, Linkin Park and Limp Bizkit). The term "nu metal" itself is a sensational spelling of "new metal", and sometimes even stylized as "nü-metal", with an additional metal umlaut. An influential hard-rock magazine of the 1970s-80s was Creem.

BRANDING

BRNDIN

Sensassonawl spellings are common in advertising and product placement. In partikular, brand names such as Cadbury's "Creme Egg" (standard English spelling: cream), Weet-Bix, Blu-ray (blue) or Kellogg's "Froot Loops" (fruit) may use unexpected spellings to draw attention to or trademark an otherwise common word. In video games, a well-known example of sensassonawl spelling is Mortal Kombat, in which the word "combat" is deliberately misspelled by replacing the hard C sound with the letter K, as well as other wordz with a hard C (for example, some versions had an "Insert Koin" prompt in the attract mode). Misspellings are sometimes used to avoid trademark disputes.
Sensational spellings are common in advertising and product placement. In particular, brand names such as Cadbury's "Creme Egg" (standard English spelling: cream), Weet-Bix, Blu-ray (blue) or Kellogg's "Froot Loops" (fruit) may use unexpected spellings to draw attention to or trademark an otherwise common word. In video games, a well-known example of sensational spelling is Mortal Kombat, in which the word "combat" is deliberately misspelled by replacing the hard C sound with the letter K, as well as other words with a hard C (for example, some versions had an "Insert Koin" prompt in the attract mode). Misspellings are sometimes used to avoid trademark disputes.

POPULAR CULTURE

POP. KULTUR

Sensassonawl spelling may take on a kult value in popular kulture. An example of this is the heavy metal umlaut.
Sensational spelling may take on a cult value in popular culture. An example of this is the heavy metal umlaut.